WOA is an emerging young brand founded in New York in 2019.
Driving force behind the brand’s identity is a passion to support a lifestyle driven by activity with the desire to feel really good while doing it.
THE STORY BEHIND THE BRAND
Wear One’s At was brought to life through the art of movement. Knowing how necessary moving daily is for our well being, we wanted to create pieces that elevate your overall experience and let you sweat quietly. Functionality that doesn’t try so hard. WOA supports a lifestyle driven by activity with the desire to feel really good while doing it.
For ourselves, luxurious while also in quality, is a feeling. It means exercising for pleasure and taking care of our overall state of mind.
Our goal is to support your every move, for fitness, or just for life.
HOW DID IT START
WOA is a NYC-based brand founded in 2019 by Jilliann Schembri.
Being passionate about fashion design and sports from an early age, Jilliann went on to study women’s sportswear at the Fashion Institute of Technology and the Politecnico Di Milano. It was there that she specialized in women’s activewear, desiring to merge her two worlds of fashion and fitness from a fresh perspective.
She went on to create pieces that fit in your wardrobe as elevated staples for the woman who lives actively. Not wanting to sacrifice the sense of quality that is found in most ready-to-wear brands, she selects high quality fabrics and trims, enhancing your everyday experience without having to compromise feel or function.
Clothing made for sweat and meant for life.